The Task:

Launch a promotional campaign targeting men on the occasion of Vietnam’s Women's Day.

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The Insight:

In Vietnamese culture, expressions of love often revolve around gifting or acts of service, rather than verbal affirmations. Many individuals may wish to express their love with words but feel uncomfortable doing so.

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The Idea: THE WATCH THAT CONFESSES YOUR LOVE

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We propose a novel approach to helping men impress their partners by offering a gift that facilitates the expression of love without requiring them to verbalize their feelings, which may feel unfamiliar.

By utilizing the letters of the watches' names, we can 'translate' them into meaningful messages that allow men to confess their love to their beloved while presenting them with a gift.