The Task:
Relaunch Hoegaarden to encourage young consumers to enjoy beer with their meals, highlighting its exceptional pairing with food to enhance flavor.
The Concept: HOEGAARDEN - THE FOOD'S CHARMER
We reposition Hoegaarden as the ultimate food charmer, adept at complementing all tastes and creating delightful flavor combinations.
Through flirtatious, poetry-style content, Hoegaarden engages and connects with food, persuading it to pair harmoniously. By doing so, we captivate consumers and leave a lasting impression.
Introducing Hoegaarden, an "awesome food's charmer" with two versions.
Wherever there's food, Hoegaarden is there. Let's see if food can resist such a yummy charmer like Hoegaarden.
Try Hoegaarden, and you'll see how well-matched we are with food!
