The Task:

Convince youngsters that staying at home with Beck’s Ice during the COVID lockdown is the best way to contribute to society's safety.

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The Concept: MY HOME, MY STAGE

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Amid the 2020 lockdown, we aimed to redefine the notion of home as a place of creativity and opportunity. Drawing inspiration from renowned artists like Taylor Swift and Eminem, who began their careers at home, we introduced 'My Home, My Stage.'

Through this initiative, Beck's Ice empowered our audience stucking at home to showcase their talent. Fans, aspiring artists, and strivers were invited to flaunt their rap skills by submitting videos to our Facebook page. Renowned rap artists were then enlisted to judge and reward our participants, turning homes into stages and dreams into reality.