The task:

Drive engagement with content on the Alipas fan page.

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The insight:

Men often hesitate to discuss their sexual issues due to fear of judgment, preferring humor as a coping mechanism.

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The strategy: ALIPAS: A WITTY SOLUTION FOR MEN'S WOES

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We aim to reframe sensitive discussions about sexual health by infusing them with humor and wit. By transforming serious topics into light-hearted, entertaining content, we create a safe space for men to engage and find solutions while enjoying themselves.