The task:
To launch The Premiere - a new innovative projector with big screen - to target audiences who love movie, football.
The insight:
People who love football, movie, would prefer to watch on big screen to maximize their experience and fulfill their passion.
The concept: AS BIG AS YOUR PASSION
One standout feature of The Premiere is its screen, which mirrors users' fervor for movies and football in its sheer size.
The tagline: Màn hình cực đại, xứng tầm đam mê.
Teasing with banners in cinemas
Translation: Reserve the wall, for the big passion
Kicking off with an adaptive TVC
Spreading on social with KOLs' livestreams
Please click to the photo to watch the livestream.
The idea is big, hence clients made it bigger with another campaign for Neo QLED in football season (EURO 2021).
